This Privacy Policy explains how FitnessAtHome.TV ("we", "us", "our") collects, uses, shares and protects your personal data when you use our smart-TV application and website (together, the "Service"). We are committed to handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
The data controller responsible for your personal data is [Legal entity name], [registered address], operating the FitnessAtHome.TV service.
For any privacy question or to exercise your rights, contact us at [email protected].
We collect only what we need to run the Service:
| Purpose | Legal basis (UK GDPR) |
|---|---|
| Create and run your account and viewer profiles; deliver workouts; save your progress. | Performance of a contract. |
| Process and manage your subscription and payments. | Performance of a contract. |
| Send essential service emails (sign-in, account, PIN reset, billing). | Performance of a contract. |
| Send coaching / motivational and achievement emails. | Consent (you can turn these off at any time in your profile settings). |
| Personalise recommendations and the gamification experience; keep the Service secure and prevent abuse. | Legitimate interests. |
| Meet our legal and accounting obligations. | Legal obligation. |
Where we rely on consent, you may withdraw it at any time without affecting the lawfulness of processing carried out beforehand.
We do not sell your personal data. We share it only with trusted service providers ("processors") who help us run the Service, under contracts that require them to protect it:
We may also disclose data where required by law, or to protect our rights, users or the Service.
Some of our providers (such as Stripe, Cloudflare and Loops) may process data on servers outside the UK, including in the United States. Where data is transferred outside the UK, we rely on appropriate safeguards — such as UK adequacy regulations or the International Data Transfer Agreement / Addendum and Standard Contractual Clauses — so that your data remains protected to UK standards.
We keep your personal data for as long as your account is active and you use the Service. If you delete a profile or your account, we delete or anonymise the associated personal data within a reasonable period, except where we must keep certain records longer to meet legal, tax or accounting obligations, or to resolve disputes. Server logs are kept for a short period for security purposes.
Under UK GDPR you have the right to:
To exercise any of these rights, email [email protected]. You can also delete a viewer profile, change your email, or turn coaching emails on/off directly in the app's profile settings. We will respond within one month.
If you are unhappy with how we handle your data, you have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint or by calling 0303 123 1113. We'd appreciate the chance to address your concerns first.
The Service is intended for adults and is not directed at children under 13. We do not knowingly collect personal data from children under 13. A household account holder is responsible for any additional viewer profiles they create. If you believe a child has provided us with personal data, please contact us and we will delete it.
Our marketing website uses only the minimal storage needed to remember your language choice; it does not use advertising or third-party tracking cookies. The TV app stores a secure sign-in token on your device so you don't have to log in every time. It does not use advertising trackers.
We use appropriate technical and organisational measures to protect your data, including encryption in transit (HTTPS), signed and time-limited video links, hashed PINs, and access controls. No method of transmission or storage is completely secure, but we work to protect your data and to notify you and the ICO of any breach where legally required.
We may update this policy from time to time. When we make material changes, we will update the "Last updated" date above and, where appropriate, notify you. Please review it periodically.
Questions about this policy or your data? Email [email protected].